Secure the Vision: What Every Entrepreneur Needs to Know About Business Insurance

Reese Riley
May 7
3 min read

As a business owner, you wear a thousand hats—from visionary to customer service, from finance to fulfillment. But one of the most powerful things you can do to safeguard your success isn’t just in your operations, marketing, or sales—it’s in your protection. Business insurance is not just for "big companies" or those with employees. It’s for anyone who is building something that matters and wants to keep it protected from the unexpected.

Let’s unpack the truth about business insurance, debunk the myths, and walk through exactly what you should be thinking about to ensure your business is set up to thrive—no matter what life throws your way.

Common Myths About Business Insurance (and the Truth Behind Them)

Too many entrepreneurs delay getting covered because of common misconceptions. Let's set the record straight:

Myth 1: “I work from home, so I don’t need business insurance.”

Fact: Homeowners insurance typically does not cover business-related losses, especially if you store inventory, see clients at home, or operate online services. You need specific coverage for business equipment, liability, and data protection.

Myth 2: “My business is too small for insurance.”

Fact: Size doesn’t determine risk. A single customer injury, a data breach, or a shipping issue can expose you to liability. Whether you make $5K or $500K, your business deserves protection.

Myth 3: “Insurance is too expensive and not worth the investment.”

Fact: The average business policy can cost less per month than one dinner out. The cost of not having insurance when something happens? Potentially your entire business.

What You Should Know Before Buying Business Insurance

Choosing the right policy starts with understanding what business insurance actually covers—and what your business needs based on how you operate.

The Core Types of Business Insurance to Consider:

General Liability InsuranceCovers third-party claims like bodily injury, property damage, and legal fees. Essential for service providers, retail, and anyone interacting with the public or clients.
Professional Liability (Errors & Omissions Insurance)Protects against claims of negligence or mistakes in services provided. A must-have for consultants, coaches, advisors, and creatives.
Business Property InsuranceProtects physical assets like equipment, office furniture, inventory, or products—even if you work from home or a rented space.
Business Interruption InsuranceHelps recover lost income and cover ongoing expenses if your business is temporarily closed due to a disaster (fire, storm, etc.).
Cyber Liability InsuranceCritical if you collect client data, process online payments, or have a digital presence. It helps cover recovery costs from hacking, data breaches, and legal fallout.
Workers’ CompensationMandatory in many states if you have employees. Covers medical bills and lost wages in case of on-the-job injuries.
Commercial Auto InsuranceIf you or employees drive for business purposes (deliveries, service calls, etc.), you need this—your personal auto policy won’t cover business use.

Questions to Ask Before Choosing a Policy

You deserve to feel empowered and confident when selecting insurance. Here are the top questions to ask your agent:

What specific risks do you see for my industry or business model?
Are there bundling options for multiple types of coverage?
What’s excluded from this policy?
How quickly does the claim process work?
Do I need coverage for my equipment, inventory, or digital operations?
How often should I update my policy as my business grows?
Will this policy cover me if I do pop-up events, travel for work, or work from different locations?

Remember: a good insurance agent isn’t there to sell you something—they’re there to make sure your business is protected right now and as it grows.

From the Desk of Kimberly Stabler: A CEO’s Recommendation

As someone who built a business from the ground up, I know what it means to take risks. I also know what it means to protect the work, the dream, and the future you’re building. Business insurance isn't about fear—it's about freedom. The freedom to grow without second-guessing. The freedom to serve your clients with confidence. The freedom to rest at night knowing your business is covered.

I've seen too many entrepreneurs start strong and stumble because one unexpected event wiped out what they worked so hard to build. That’s not going to be your story. If you’re building something with heart, purpose, and vision—protect it with the same energy you used to create it.

Let’s talk. I’m here to make sure your business is not only built to succeed, but built to last.

– Kimberly Stabler, Founder & CEO